HauteNet - Connecting the Fashion Industry

Retail Marketing Manager at Converse

Location: North Andover, MA, US

On the Web: www.converse.com

Description

* Responsible for all marketing and events for new store openings to ensure consistency with brand direction.
* Oversee the Visual Merchandising team to ensure in-store presentation is powerful and consistent across both print and product merchandising.
* Partner with PR team for local community connections and events to drive brand heat and traffic
* Manage Retail marketing and visual team and budgets to deliver on financial expectations.
* Liaise with Regional Marketing leads for input and alignment to retail calendar/execution
* Sign off of Regional Retail marketing plans to ensure alignment with Brand and Global Retail objectives.
* Representing WW Retail in all brand marketing discussions and communicate to regional teams.
* Development and execution of season-less voice of the brand in retail.
* Development and communication of seasonal in-store Marketing Communication to regions
* Development of Retail Window briefs and creative development in line with brand and retail initiatives
* Responsible for development of Retail seasonal Marketing Calendar alongside Brand, Merchandising and product teams.
* Elevate the brand through powerful retail marketing campaigns and in-store presentations.
* Collaborates with Global Retail teams, Brand Design, Brand Marketing, US Wholesale and Retail Field team.

Qualifications



*
A keen understanding of the youth market and connection to music is a plus.
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Experience in developing and executing retail store level marketing programs and CRM programs.
* Excellent verbal and written communication skills with a demonstrated ability to successfully package and present ideas and recommendations.
* Well organized, deadline oriented, budget conscious, team player with a willingness to roll up sleeves.
*

5-7 years experience in retail marketing for a consumer lifestyle brand or vertical retailer.

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